Carlos Jimenez Diaz, FRM

This report explores Coca-Cola's strategic maneuvers within the evolving landscape of consumer preferences and economic challenges. Amid a backdrop of shifting consumer preferences toward healthier beverage alternatives and sustainability concerns, Coca-Cola has strategically diversified its offerings to maintain market leadership. Additionally, the company’s ability to effectively leverage its strong brand equity and adjust product pricing demonstrates its operational agility. Despite a 2% decline in net revenues in Q1 2025, Coca-Cola raised its organic revenue growth by 6%, accentuating its retention of core business strengths.