Daily Ideas·Analysis·GOOG·2025年9月13日

Deep Dive: Alphabet Inc. ($GOOG) Part 2

Rebound Capital
Substack

In this deep dive, the author performs a "sum of parts" valuation for Alphabet, arguing it's a more accurate method than a single DCF for a complex company. The analysis projects each business segment's revenue and EBIT to 2030, applies EV/EBIT multiples, and discounts the values back to 2025. The author conservatively estimates Google Search's growth at 5% annually due to competition, while the Google Network is projected to decline. YouTube's ad revenue is highlighted as a key growth driver, expected to grow from $36B in 2024 to $61B in 2030.

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