$TCOM Trip.com Group Limited Deep Dive and 2024 Outlook

Trip.com Group is the largest online travel agency in China and a major global player. The company has a diverse portfolio of travel brands and operates in 200 countries. The author presents a bullish thesis based on profitable outbound travel, improved margins, and rising travel demand. Key risks include a global recession, regulation, and reliance on marketing spending. The article also poses several key questions for the company's future, including the pace of global travel recovery, the success of new initiatives, the impact of regulations, and the integration of acquisitions.