China’s Internet Companies Get Cooking (Part 2) – JD's 7Fresh Kitchen

JD.com is entering the food delivery market with its own centralized kitchens, 7Fresh Kitchen, to compete with Meituan. This strategy leverages JD's supply chain expertise to offer high-quality, safe, and affordable meals, aiming to capture a niche in the premium food delivery segment. The company's goal is to build a differentiated brand and a new growth vector beyond its core e-commerce business. The success of this initiative depends on JD's ability to scale the model, manage costs effectively, and attract customers in a highly competitive market.