Crisis Memory vs. Crisis Readiness: Why Most Companies Learn the Wrong Lessons

Many companies develop 'crisis memory' after a major disruption, but this often leads to a false sense of security and a failure to build true 'crisis readiness.' Instead of preparing for the last crisis, organizations must develop a flexible and adaptive framework to anticipate and respond to a wide range of future threats. This requires a shift from reactive problem-solving to proactive resilience-building.