JD

The article analyzes JD.com's new 7Fresh Kitchen model, a supply chain innovation in the food delivery industry. It discusses JD's strategy to compete with Meituan and Alibaba by focusing on high-quality food delivery and leveraging its supply chain capabilities.

JD.com is entering the food delivery market with its own centralized kitchens, 7Fresh Kitchen, to compete with Meituan. This strategy leverages JD's supply chain expertise to offer high-quality, safe, and affordable meals, aiming to capture a niche in the premium food delivery segment. The company's goal is to build a differentiated brand and a new growth vector beyond its core e-commerce business. The success of this initiative depends on JD's ability to scale the model, manage costs effectively, and attract customers in a highly competitive market.

JD.com is entering the food delivery market with its own centralized kitchens, 7Fresh Kitchen, to compete with Meituan. This strategy leverages JD's supply chain expertise to offer high-quality, safe, and affordable meals, aiming to capture a niche in the premium food delivery segment. The company's goal is to build a differentiated brand and a new growth vector beyond its core e-commerce business. The success of this initiative depends on JD's ability to scale the model, manage costs effectively, and attract customers in a highly competitive market.